PROTEI, the leading telecom solution provider, has been selected to implement a new Ring Back Tone (RBT) system for Telenor Pakistan.

Over the years, callers have grown tired of hearing the standard beep-beep tones while waiting for their calls to connect. PROTEI’s RBT solution allows subscribers to pre-set their favorite melodies or tunes to play to callers during call setup, replacing the traditional dialing tone. This enriches the caller experience with personalized audio content, enabling users to enjoy a favorite melody or a popular tune instead of standard Ringback sounds.

RBT has become one of the most popular value-added services (VAS), with its adoption steadily increasing and generating reliable revenue for operators. Telenor Pakistan has chosen PROTEI’s advanced RBT platform to enhance its current service offerings and provide a more engaging, competitive experience for its subscribers.

Beyond traditional features such as caller ID-based tones, time scheduling, Music Box, and comprehensive service management tools like IVR, USSD, and web interfaces, PROTEI offers an array of innovative functionalities. These include options like “one key copy” (copy RBT), “Present tone to friends,” corporate RBT, variable pricing by purchase channel, hang-up SMS, and anti-RBT measures to safeguard against misuse.

This solution enables Telenor Pakistan to quickly expand promotional campaigns, launching initiatives such as “the second melody as a gift” “earn bonus points for referring a friend,” “free trial periods” “the fourth melody as a gift” and “the first month of subscription free” Subscribers will benefit from an intuitive and attractive web interface designed to enhance overall user experience.

To meet Telenor Pakistan’s specific needs, PROTEI customized the RBT system to seamlessly integrate with their existing web interface. The increasing traffic volume demonstrates that adopting PROTEI’s RBT has a positive impact on service engagement and consumption.