RBT Aggregation
What is RBT Aggregation?
Outsourcing RBT Responsibilities to a Specialized Third Party.
What are the Benefits of Outsourcing RBT Aggregation Responsibilities?
- It allows internal teams to focus their resources on more impactful tasks.
- Enables continuous focus on essential business operations while we handle the tedious, time-consuming tasks.
RBT Aggregation Pillars: Why Choose PROTEI?
- Neutral stance—no competition with any content provider.
- Developer and provider of the platform.
- Provider of the RBT mobile application.
- Proven track record as a master aggregator across four major operators in the MENA region.
- A dedicated team of six experienced professionals.
What Steps Do We Take to Aggregate and Manage RBT Content?
Key responsibilities of PROTEI’s dedicated content team include:
- Sourcing content from production houses or content providers.
- Evaluating proposed content and providing feedback and recommendations to the operator.
- Integrating WAP portals and short codes with the Content Management System (CMS) and SMS services accordingly.
Commercial Activities for Content Providers:
- Generate monthly activity reports for service providers related to content.
- Manage invoicing and processing payments.
- Address complaints and offer solutions to content providers.
- Ensure all content providers receive monthly download reports.
- Coordinate content uploads and curate selections for WAP and microsites.
Additional Responsibilities of PROTEI’s Dedicated Content Team:
- Develop innovative ideas to enhance content sales.
- Stay updated on the latest RBT content trends in the market.
- Follow up with operators to obtain monthly reports.
- Maintain an organized RBT and content catalog.
- Safeguard copyrights and authorization letters for each piece of content and production house.
- Create comprehensive reports to evaluate the performance of various content partners and properties.
- Introduce RBT catalogs to the company, partners, and other clients for operators.
- Maintain a detailed events calendar that includes sports events, festivals, and more.
RBT Aggregation – Monetization Strategies:
- Utilize innovative channels to promote RBT services/content, such as targeted bulk SMS, USSD push notifications, and iSMS.
- Explore new revenue opportunities within the RBT system, including in-app mobile advertisements and sponsored calls.
- Implement mass RBT subscriptions by adding RBT services to all new SIM cards as a predefined service.
