PROTEI has successfully implemented an advanced Personal Ring Back Tone (PRBT) service for Umniah, the fastest-growing mobile telecom operator in Jordan. This project allows Umniah to modernize, enhance, and monetize its existing PRBT offerings.

The transition from the previous solution to the new platform for over 140,000 subscribers was effortless and efficient, maintaining all personal settings. A key advantage of this project is the diverse range of options and marketing tools specifically designed for the Jordanian market.

For example, the “Hang Up SMS” feature enables users to discover which song other subscribers are listening to, while the “Anti RBT” option allows users to set a preferred melody for all outbound calls. Additionally, subscribers can rate songs ordered through the web portal by clicking the “like” button.

Regarding marketing tools, the PRBT service features innovative options for managing advertising campaigns, such as offering a “second song as a gift,” providing bonus points for inviting friends to use the RBT service and implementing an “Auto Dialer” for sending SMS advertisements related to the PRBT service.

Song pricing is variable depending on the ordering method (SMS, web portal, USSD). For instance, a lower price through the web portal encourages subscribers to use their internet connection. An exciting new service, Video RBT, is set to launch soon, allowing users to utilize RBT during video calls.

It is important to note that our team has established a robust presence and remains dedicated to providing cutting-edge technologies that aid operators in their development and success.