PROTEI, a leading telecom solution provider, has been selected to implement a new Ring Back Tone (RBT) system for A1 Belarus, formerly known as BeST.

Over the past five years, RBT has become one of the most popular value-added services (VAS), with its penetration continuously increasing and generating stable revenue for operators. A1 has chosen PROTEI’s RBT solution to enhance the functionality of their existing platform and deliver a competitively robust service.

In addition to traditional features such as caller ID-based tones, time scheduling, Music Box, and service management elements like IVR, USSD, and web interfaces, PROTEI offers a variety of advanced features. These include options like “Tone like my friend has” (a copy RBT feature), “Present tone to friends,” corporate RBT, varying tone prices by purchase channel, hang-up SMS, and anti-RBT measures.

This solution allows operators to rapidly expand their promotional tools, introducing new marketing initiatives such as “the second melody as a gift,” “earn bonus points for referring a friend,” “free trial period,” “fourth melody as a gift,” and “first month of subscription is free.” Subscribers now benefit from an attractive and user-friendly web interface.

To meet operators’ specific needs, PROTEI customized the RBT system to align with the desired web interface design. The consistent increase in traffic demonstrates that implementing PROTEI’s RBT has a positive impact on service consumption.